YOU CAN SAVE MONEY AND GET SUCCESSFUL MARKETING

Marketing any product anywhere costs money. The amount of money it costs ranges widely, especially in terms of the "real" world offline. Yet, online, you do not always have to spend a lot of money to make a good amount of money.

In fact, you may be able to market your product, no matter what it is, using a variety of the most successful marketing tools without spending a lot of money at all.

It is often important to consider a few out of the box ideas for marketing in this manner, especially if your goal is to save money. The first step is to know your product in and out, to know what makes it so good compared to other products out there and know why people should buy from you. Knowing this will help you to be an expert on the topic, which means that anyone you come into contact with can be a potential client for you.

Once you have a foundation of knowledge, implement any and all of these methods to increase your product's sales-ability.

GETTING IT ONLINE

Getting your website up and running should be your priority. This can be done any way that you would like to. If you have the skill to set up a website on your own, go for it. Remember to keep your budget low by not investing in a lot of graphics or over the top features you won't use anyway.

GOOD CONTENT COUNTS

One of the key elements to selling your product will be to convince the reader who visits your website that you have something they can't live without and simply must have. Therefore, as you create your website, keep in mind that you do need to have excellent content and all of the information they are looking for.

For example, if you are promoting a product that is an all natural solution to diabetes, you need to have pages dedicated to what diabetes is, symptoms and medications. You then need to have information that depicts what your product is and what it can do for those who are suffering from this illness.

Just as important is not to overinflate your product. People are not dumb; they realize when someone is selling something to them and when they are getting a great product with good potential. Therefore, keep the banner ads and flash designs to a minimum.

You also don't want to over sell your product by guaranteeing results that you can't possibly guarantee. For example, you don't want to tell everyone that your product is capable of curing their diabetic condition within six months of use. Not only is this false advertising, which could help you end up with a lawsuit, but it is not believable and will turn people away instantly. Give facts and figures you can back up. This will impress them.

KEYWORDS ARE A MUST

As most Internet marketers know, using good keywords in their product's website is important. The keywords will help you to get online so that people can find you. Later, you will find services to help you increase your product's website's traffic, but while you are creating your website keep keywords in mind.

If you haven't written anything for your website with keywords go back and fix this problem. Most Internet marketers recommend at least a 2 percent density. It is not important to go overboard with the keywords, just to include them so that the search engines rank you well.

Those who are unsure of the right keywords to use for their product don't have to look too far to find the options they need. Here are some ways you can beef up keywords without paying a lot for it.

A free keyword tool can help you to find out what keywords are out there that people are typing into search engines to find your product. Some of these could be ones you haven't thought about which could give you an excellent advantage.

One free keyword tracker tool used by many is Wordtracker's tool at:

http://freekeywords.wordtracker.com/ . There is no cost and it gives you a good place to start.

If you are very concerned about your competition, you may want to watch them. Find out how well their website is doing in terms of keywords and traffic. You can do this by using a couple options. First, for keyword help try KeyCompete.com . This is not a free service but one that is low cost and helps you know what's happening with your competitor. Another option is Compete.com where you can learn how well your competitor is doing in terms of traffic.

SALES PAGES

The key with getting your website online and running is just to do it. You need to get it up there with great content first so you can begin to promote it. One question often asked is if you should use a sales page.

This is really a decision you will need to make. Some products do better with these long, sales ads. They work well for those who are selling a product that is heavily available through other providers. You may have luck with this product but only if it is written well. In other words, have a professional develop a winning sales page for you. This will need to be something that converts visitors.

On the other hand, you may want to develop a website around your product rather than just a landing page of information. You can do this, especially if you are looking for a low cost way to get started and you'll be writing the content.

Information is always a better tool than a sales based website. Yet, you can use your homepage as a tool to sell your product and still have a website packed with information.

TO BLOG OR NOT TO

Today, to be anyone online you have to have a blog. Weblogs, as they are formally called, used to be a tool to convey just the news from person to person. They became diaries that people use to simply communicate their own doings. Today, they are much more, including a sales tool.

It is highly effective to have a blog if you are looking for a low cost way to promote your product. Why is this? Your blog is an easy to use, simple way to get traffic to your website that will sell your product. Google and other search engines love blogs because they are packed with useful information and are updated often. In short, without a blog, you could be missing opportunities.

Starting a blog is rather easy to do. The process has been simplified from its original days. Ultimately, you will need a blog that will allow you to have promotional material on your website. Some companies will not allow this. For example, if you plan to have a Wordpress blog, be sure that you can have the type of content on your blog fitting within their terms and conditions.

Setting up the blog is easy to do by using most blog's tutorial programs to help you. Those with basic experience with websites will be able to get their blog up and rolling in a few hours.

But, from here, what should you do with it?

CONTENT ON YOUR BLOG

Blogs are meant to be personal and you can use this to your advantage. Allow your blog to talk all about your product or service. Use it as a tool to keep fresh content on your website. Fresh content attracts Google search engine spiders. You do not have to fill it full of information right away. Instead, start with this information:

Provide information on what your product or service is, in detail

Provide information about who you are (often, being the individual who has used and benefited from the product works well)

Provide information on where people can find this product once they want to buy this (affiliate links, your store front, etc)

One of the best features about a blog is that you can easily add more information to it within just minutes through posts. Remember that the key is to have continuous fresh information on a blog. Therefore, short posts with information on your product are often the best tool here. Posts as short as just 250 words are all that is needed to really get results.

Schedule your posts to upload daily or at least three to five times per week for the best results. You can do this automatically through the blog's management feature. It takes minutes and gives you optimum results as well.

Why blog?

Blogging is a good way to keep people interested. People are more likely to read your blog than your website's bank of articles. Also, they are inexpensive to set up and run. Some have websites with blogs on them to maximize the benefits. Others have nothing more than a blog. The choice is yours, but in both situations you have an excellent tool in a blog.